In digital marketing, things are always changing, evolving, and innovating. Successful companies are expected to make changes throughout the years and one of the most exciting evolutions revolves around going digital.
Companies hoping to make the shift into a primarily (or even partially) digital-based set of marketing strategies face a lot of decisions: Where do you find real talent? How much of the budget do we devote to digital? What types of social media do you focus on? How do we keep our other audience while still appealing to the “newer” digital one?
Indeed, going digital is much more than just setting up a great website and collecting more Facebook or Twitter followers. This is a whole new level of engagement that requires a lot of new expertise as well as energy.